Promoting Your Website : Email Strategy #4 :
4. Rent targeted e-mail lists.
We hate "spam," bulk untargeted, unsolicited e-mail, & you'll pay a very stiff price in a ruined reputation & cancelled services if you yield to temptation here.
But the direct marketing industry has developed targeted e-mail lists you can rent consisting of people who have agreed to receive commercial e-mail messages.
These cost $40 to $250 per thousand, which comes to around 4¢ to 25¢ per name.
Do a smaller test first to determine the quality of the list.
Your best bet is to find an e-mail list broker to help you with this project -- you'll save money & get experienced help for no additional cost.
---sidebar----
( When you're ready to begin an opt-in e-mail campaign you'll need to work with either a List Broker or a List Manager. It's important for you to know the difference between them you so you'll know what kind of service to expect. Here are some definitions:
List Manager
Employed by the list owner to represent and manage the list. Some list managers have aggregated many lists into a network of 20 million or more e-mail addresses that can be sliced and diced by demographic and interest characteristics.
List Broker
Works for the advertiser to find appropriate lists in which to advertise, and coordinates the process of procuring the lists from list managers and getting the e-mail message approved and sent out. A List Broker operates like a media buyer specializing in opt-in e-mail lists.
Do-it-yourselfers, thinking they're saving money, often go to List Managers. I'm going to be candid here. When I am planning to spend thousands of dollars on an e-mail campaign, I want someone working for me to represent my interests, and that person is the List Broker. Using a List Broker doesn't cost me any more than if I do it myself and brings a lot of experience and negotiating clout to the table. )
---end sidebar---
You'll find a good tip on opt-in e-mail marketing here :
http://www.wilsonweb.com/wmt6/optin_overview.htm
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