I'd like to add a way of promotin your site. Develop your own software. I think toolbar will be the best. Look: if you have an e-store - you can inform your customers about new goods, using your toolbar. They may make an order trough it. If you have a forum - well a "top 10 topics" tool would be useful. Toolbar may become some sort of a control panel for a client of hosting company, etc. And at last. Such a soft - it is a bridge between web and software world - could you copy your site to disc to show it to your friends? And such a toolbar is quite easy to distribute. Think about it. It could become a powerful marketing tool.

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