Promoting Your Website : Paid Advertising Strategy #1 :


If you want to grow your business more rapidly, there comes a point when you need to pay for increased traffic.

Advertising is sold in one of 3 ways:

(1) traditional CPM (cost per thousand views),

(2) pay per click (PPC), &

(3) pay per action, otherwise known as an affiliate program or lead generation program.

Do some small tests first to determine response & then calculate your return on investment ( also known as the ROI) before spending large amounts.

Here are some methods:

1. Buy a Text Ad in an E-Mail Newsletter.

Some of the best buys are small text ads in e-mail newsletters targeted at audiences likely to be interested in your products or services.

Many small publishers aren't sophisticated about advertising so they offer attractive rates.

Banner ads get such a low click-through rate (0.2%) these days that it is not recommended to pay much for them.

Banner ads typically cost about 50¢ to $1 per thousand page views.

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