Content is king, you can get some tips on how important are backlinks for page rankings

What are backlinks ? – as the name suggest these are links to your site from various other sites. Google uses a special search algorithm where it gives weightage to the quality of sites giving backlink to your site. That means if you want your site to be better ranked then you should have backlinks from various sites which are quality sites or sites with unique content.

As such all the SEO would like to have their site better ranked buts that not easy.