Traffic is not about software or application use.
(but in special case is about doing SEO manually or already good in SEO script example: wordpress)
Since yours is about selling product, good in SEO is a big advantage then.
It's about how you attract your visitor... and keep them coming back, visit daily, weekly etc. This is a very wide range aspect.. from advertise, promoting, good content, resourcefull, attractive layout and etc.
Take time.. you need to learn that from time by time.
else, if you had budget, you can cut down the time by hiring web consultant
