I don't think apple.com is the best web2.0 style..
coz, since i used mac for the last 2 years, apple site is so boring!.. (but now im not using mac anymore - change dept - using dell workstation ).
Apple.com nothing much changed.. the color remain the same.. (silver, grey, black, glassy).. really boring! boring and boring...
I think with more color like
Martha Stewart website 2.0 stylo, should be better and nice looking..
Again!.. apple.com is bored!.. don't be too fanatic on apple..
