Chinese Language Usage on the Internet ranks #2, not including these subset Chinese characters (known as Kanji) used by Japanese or (known as Hanja) by Koreans.
The Growth of the Chinese Internet market
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The Growth of the Chinese Internet market
By James Spencer
America and China’s Internet Growth
In 2006 America’s internet population grew by about three million, the equivalent of the population of Ireland. This seems like, in fact it is, a lot of people.
However with an internet population of 150 million it is merely a 2% growth. America’s internet population still has room to grow – but it will be at a slow and steady pace.
China’s internet population grew by ten times as much. That is it grew by 20%, or more than 30 million people. The Chinese internet population is now 137 million people. Another example is the explosive growth of Chinese blogs, growing by 24% in 2006.
It won’t be long before more Chinese are logging on than Americans.
Chinese Internet Penetration is still low
The internet penetration of China is far lower than America. Over half of all Americans have access to the internet. Just over 10% of Chinese have access to the internet.
That means that the Chinese internet growth needs to keep going at its current breakneck speed for eight years before it overtakes America’s internet penetration. It only needs two years before it gets to America’s numbers.
Chinese Internet Users are comparatively wealthy
One of the interesting facts about the Chinese online population is that it is so much more exclusive than its Western counterparts. Because internet access is comparatively expensive in China, the online population is of the top tier of the Chinese economy.
This access will expand, fast. But for now the Chinese population is loaded towards the luxury consumers and business users. 140 million of them, growing at 20%!
Get on the Ground Floor in China
China is already a vast internet market – the second biggest in the world. It is also expanding at an incredible rate. That’s the good news.
However China is not like other markets. Firstly it is in Chinese. This may seem obvious, but it is not simply a matter of getting a translation service – but getting a translation service that is used to placing search advertisements.
There is also the fact that Google is a niche player in China, and one that is likely to lose market share as the Chinese users become more interested in what its main rival – Baidu - offers.
And this is another fact about China. The main player is Baidu, a home grown search engine which offers access to free music. It consistently beats Google, one of the few major markets where Google is constantly beaten. It is also very focussed on China, with the only significant interface in English being for investors (it’s an American quoted company) and not advertisers.
To access the rich Chinese market you still need an intermediary. That is why ChinaSearchAds.com was formed. We have access to top transalators accredited with the Institute of Linguists, as well as experienced Search marketers. Not only that we are focussed on China and the Chinese speaking communities.
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Language Usage on the Internet – Top 10 Languages Used in the Internet Article
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Language Usage on the Internet

The number of recorded internet users has reached the staggering figure of 812,931,592 worldwide. Leading in absolute terms, with more than 35% of total internet users, English is smashed by those 526,288,835 users that access internet in a different language. While a considerable share of people from non English-speaking countries are more or less proficient in the language, recent data has shown that in China 85% of the users prefer to access pages in their native language. That figure is 84% for Japan, 82% for Brazil and Spain, 81% for Argentina and Peru and 79% for Germany.
Top 10 Languages on the Internet
Language Highlights
ENGLISH
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USA – There are 202.45 million Americans now online, according to InternetWorld Stats (July, 2004). Since there are 45 million Americans who do not speak English at home, they also access the internet in their own native language. Ethnologue estimates that 8.4 million Americans cannot read English (out of the 45 million non-English-speaking people in the US).
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UK has 34.9 million people online (Source: Nielsen NetRatings, Aug., 2004).
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Canada has 20.45 million people online, most of whom can access the internet in English, according to Internet World Stats (2004).
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Australia has 13.5 million (Nielsen NetRatings, Aug., 2004)
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Ireland has 1.3 million people online (Source: Amarach Consulting, Sep., 2003).
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South Africa has 3.5 million people online (Source: Internet World, 2004)
CHINESE
There are 87 million people online in mainland China, according to CCNIC (July, 2004). Hong Kong represents another 4.9 million (Nielsen/NetRatings, Aug., 2004). One must also add 8.8 million in Taiwan (ITU, Dec., 2003) and 2.14 million people in Singapore online. ITU estimates 8.7 million Malaysians online (2003), where Mandarin Chinese is spoken by one-third of the population. There are another 1.5 million Americans who access the internet in Chinese.
JAPANESE
There are 66.5 million internet users in Japan (Nielsen NetRatings: Aug., 2004). GlobalReach estimate 280,000 Americans accessing the internet in Japanese.
SPANISH
Research by Nielsen NetRatings shows over 14.3 million people online in Spain (Aug., 2004). Some 12.25 million people are online in Mexico (source: ITU, Dec., 2003). Within the US, there are 26 million Hispanics online.
GERMAN
There are currently 46.6 million Germans online, to which one must add 3.1 million German-speakers in Switzerland (72% of the 4.3 million Swiss online), and 3.7 million in Austria (source: ITU, Dec., 2003). This gives a total of 54.2 million German-speaking people online worldwide.
FRENCH
There are 22.4 million people in France online (Nielsen/NetRatings, Feb., 2004). French-speaking Canada follows at 2.3 million people online (according to The Daily Statistics, March, 2001). One must add 1.0 million French-speakers in Switzerland and 900,000 in Belgium. Globally, there's a total of 36.4 M French-speaking people online.
PORTUGUESE
There are some 19.3 million Brazilians online, according to Nielsen/NetRatings (Aug., 2004). To this must be added another 4.4 million in Portugal (source: ITU, Dec., 2003).
DUTCH
The latest figures from Nielsen NetRatings state that there are 10.8 million people online in Netherlands (Aug., 2004). Among the 3.8 million people online in Belgium three-quarters of them, or 2.9 million, are Flemish (Dutch-speaking). Combined Dutch-speaking online populations is 13.5 million.
POLISH
Some 8.9 million people from Poland are online, according to the ITU (Dec., 2003). GlobalReach estimate another 100,000 Polish in Germany and 410,000 Americans who access the internet in Polish from home. That makes a total of 9.5 million Polish-speakers online worldwide.
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Global internet usage - Wikipedia, the free encyclopedia
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Position Language Users (m) Users Total Population (m) GDP (b) World Economy GDP Per Capita
1 English 295.4 35.2% 508
2 Chinese 110.0 13.7% 874 $6,328 13% $7,200
3 Spanish 86.0 12% 410 $2,500 8.9% $7,100
4 Japanese 67.1 8.4% 125 $3,400 8% $27,200
5 German 55.3 6.9% 101 $2,679 5.8% $26,800
6 French 33.9 4.2% 100 $1,517 4.2% $19,700
7 Korean 31.3 3.9% 78 $887 2% $11,400
8 Italian 30.4 3.3% 62 $1,251 3.6% $20,100
9 Portuguese 24.4 3.1% 176 $1,487 3.6% $8,400
10 Russian 22 167 $822 1.8% $4,900
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Last edited by genzy : 06-07-2007 at 02:41 AM.
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