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Ways to market your website
Hi,
How to improve & promote your Hosting Company's site? 1. Clean Design It is very important that the client will see that aside from being a professional host you also know your way around web design - although the only service you'll be providing is hosting - the way you present it is very important. 2. Fast Loading The site has to load quickly, and the main reason for it is this: the experienced webmaster understands that the site is on your server, and you basically need to demonstrate them how fast your servers are. 3. Content Your site has to be loaded with content, it doesn't have to be like cnn.com but remember the more information you provide the better. you need to give the webmasters more reasons to return and browse the site, write tutorials, and publish them on your site, and later on submit them to as many directories and resource site as possible. You can publish your tutorials in mailing lists and at the bottom you could add a paragraph which indicates that the articles was reprinted with the permission of John Doe, from http://www.your-hosting-company-name.com these newsletters go out to thousands of webmasters and site owners, so this is one of the best ways to promote your company. 4. Live Support There is nothing more important than on-site live technical support as well as sales representatives. You need to assign knowledgeable people to work with your future customers - there are some people that need guidance and immediate assistance, 5. Forums There are many popular forums which are related to web hosting, and web building in general Such as: http://www.webhostingtalk.com http://www.SitePointForums.com http://www.webhostingtalk.com.my All these forums allow signatures which are the source for your promotions - your posts are viewed by thousands of webmasters, and all these discussions enable you to gain some recognition, and make a name for yourself and your company. 6. Marketing Banner ads, Buttons and Skyscrapers... - one may think that all these things belong to the old economy? WRONG! Even after the dot com crisis this form of advertising is still very important, it doesn't mean that you'll get the signs up you paid for, but a well planned campaign could definitely make a name for your company. 7. Directory Listing There are over 70 Web Hosting directories and each and everyone of them is essential for your promotion - it's true that most of the client come from word of mouth rumors, however you need to get some clients before all the gossip starts, right? There are a few Marketing companies who are willing to do the addition of your information, plans and press releases for reasonable fee. 8. Creatives Hire a designer to make a lot of images for your promotions - place a link to that section from the front page - some kind webmasters create links for free when they start a site, or for other reasons. 9 Press Releases A very important feature - keep your site and your users updated, post new happenings, and features submit your press releases to search engines and directories - it does wonders to traffic. 10. Virtual Tour Most of the users are very interested to see where their site is actually hosted, who are the people taking care of their server etc . so if you have a cool data center and some things to brag about post a Virtual Tour on your site. |
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