Promoting Your Website : Paid Advertising Strategy #2 :

2. Begin an Affiliate Program.

Essentially, a retailer's affiliate program pays a commission to other sites whose links to the retailer result in a sale.

The goal is to build a network of affiliates who have a financial stake in promoting your site.

If you're a merchant you, need to :

(1) determine the commission you are willing to pay (consider it as your advertising cost),

(2) select a company to set up the technical details of your program, &

(3) promote your program to get the right kind of affiliates who will link to your site.

Consider affiliate management software such as My Affiliate Program (http://www.myaffiliateprogram.com/) or Ultimate Affiliate Program (http://www.groundbreak.com/).

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Thanks