18-10-2004, 06:02 PM
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Advertisement Placement
I haven't finish reading, but can't wait to share with you all.
 A scientific report on advertisement placement: http://www.poynterextra.org/eyetrack...dvertising.htm     
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18-10-2004, 06:25 PM
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People only click if they are really interested about it and find out the details. So ads placement, type of ads, ad design and audience target is very important in this narrow ad.
Back to old school theory of advertising; newspaper for example. AirAsia advertise small sizes at the bottom (we will only look at it when we want to buy tickets). While Malaysia Airlines ads full page on the other section, how many will actually read it? There are many types of advertisement. One of them is a direct approach for sales just like AirAsia. Another one, is a reminder. IF we bring 2 of these sample online, people will click on AA instead of MA but they will see through MA offer (they won't click). What do you think of my opinion? Online ad placement if placed on the right side have greater effects than placing them on the left as our mouse curser keeps moving to the right. The same goes if placed at the centre and the bottom. Ad placed on the top have lower effects. Just ask yourself, why would you click on ads and where? Our own answer might be the same as majority internet users 
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www.Hive.my - Hive Hosting #1 East Malaysia Web Host!
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18-10-2004, 11:10 PM
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not understand what is that ler...... too long and lazy to read !!! anyone plzz give any summary ?
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<body link="#0000CC" vlink="#0000CC" alink="#0000CC"> <img src="http://www.outsource.net.my/graphics/sywavelogo.jpg" width="373" height="52"> <strong><a href="http://www.outsource.net.my">Outsource.net.my</a></strong> - <em><font size="2">the search for competitiveness</font></em> <font size="2">( Project Managers : You can outsource your job to freelancers and get it done with the price you want to pay. ) ( Freelancers : You can do what you love to do and get paid. ) </font> </body>
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19-10-2004, 01:07 AM
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lowyat99: read the bottom lines of the report lor
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19-10-2004, 01:28 PM
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i think how the ads look like and the power of words counts as well. Sometimes, we actually have to admit...we do read ads which are stand out in terms of design, color and the wordings, no matter we actually want or look for that type of ads/service.
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22-10-2004, 01:05 AM
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actually both also got good and bad, imagine if the ads too small to notice even u r looking for that item u wont see the ads too.
placement of the ads do have an important role too.
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