8 Easy Ways to Optimize Your Website

genzy · #1 (**permalink**) 04-08-2007, 08:39 PM

http://power-links.net/sub-seo_artic...r,website.html

Quote:

8 Easy Ways to Optimize Your Website

Traffic from search engines is widely considered the best (and cheapest) way to generate traffic to your site. The increasing popularity of search engines has led to the development of a whole industry that revolves around ways to "optimize" websites.

The end result is that many people now think that only "professionals" can help their website rank high within search engines. But, the truth is that anyone can structure their site so they rank high for many keywords.

Below, I have listed 8 simple steps that you can take to optimize your web pages. By following these, you will improve your chances of increasing your rankings:

1. Target one word for each page: A huge mistake that many beginners make is cramming numerous keywords onto every page. Instead of doing this, you should focus on one specific keyword for each page. That way, you can make sure that the page is focusing on that one word without any distractions. If you want to target multiple keywords then it is necessary to create a separate page for each.
2. List your major keywords in the links back to your site: Many search engines, Google being the most famous, have started to take into account the words that are mentioned in the title tag of the links that point to your site. So, a great way to improve your rankings for your keywords is to place it in the title tag.
3. Make your first 100 words on the page keyword rich: Another mistake that most webmasters make is to have a menu on the left-hand side of a website. Since search engines primarily focus on the first 100 words of a website, a left side menu is a misuse of valuable space.

Instead of doing this, you should have your title, description and web copy within the first 100 words of your site. An easy way to do this is to have your menu on the right instead of the standard left-hand side.

But, since the left-handed menu is now commonplace, you can also choose to put your first 100 words above the left-handed menu, so this text will be the first thing read on your website.
4. Insert the keyword into your title tag: In the source code of most pages are "header tags" (also known as Meta tags), which help search engines understand the content of the page.
To fully optimize your website, you can tweak the source code of the page. The first step is to insert the keyword in the title tag. (This is what is shown in the results of a search engine when your site is listed)
5. Insert your keywords in the description tag: The description Meta tag is almost as valuable as the title tag. The information in this tag is listed directly below the title tag in search engine results. As a result, a good description can make your website stand out from other listings. To get the prospect to click on your site, it is important to write a snappy description while using your keyword.
6. Insert them into your keywords tag: Like the title and description tags, keyword tags are used to help search engines understand the content of your web page. Although this Meta tag has become less popular, it doesn't hurt to put your keywords here.
7. Place your keyword in the header: When writing the actual text of your site, the first part should be the headline. Whenever a search engine scans your site, it rates all words in the headline as being more important then the rest of the web copy. To take advantage of this, you should have your keyword in the page headline. But, since the header tag (h1) is quite large, you should format it so that it is smaller.
8. Write your keyword enriched web copy: Now that you have set up the structure of your page, you can write your web copy. While creating the text, you want to include the majority of the keywords at the top and the bottom of the page. In addition, the keyword should be included a few times in the middle. Basically, the common saying is that the keyword density should resemble an hour glass shape.

The total web copy of your page should be about 300-500 words. Also, the keyword should be included about 5-12% of the total words of the page. The percentage varies according to each search engine, so you might want to play around till you find the best results.

If you follow all these steps, you will definitely see an improvement in the search engine rankings for your keywords. The best part is that you do not have to spend any money on the expensive search engine optimizers!

Good luck!

Author: Scott Patterson

maxChin · #2 (**permalink**) 06-08-2007, 04:25 PM

Hi,

I have a reference book to recommend, for PHP developer, have a look at this book Professional Search Engine Optimization with PHP . That's a great book.

Hope genzy do not mind I put this under his/her thread. Thank you.

genzy · #3 (**permalink**) 06-08-2007, 04:52 PM

A good book. Have just downloaded its excerpts / sample chapter to read.

maxChin · #4 (**permalink**) 06-08-2007, 04:58 PM

Actually you can download the whole complete book. BT...BT..

genzy · #5 (**permalink**) 07-08-2007, 01:07 AM

Rapidshare also got..

The complete (e)book is awesome, currently reading it

zul200289 · #6 (**permalink**) 07-08-2007, 10:14 AM

on-site factors...

off-site factors matters more..

spacejoker · #7 (**permalink**) 19-08-2007, 08:56 PM

Very good articles.I learned more.

fahmishah · #8 (**permalink**) 22-08-2007, 11:36 PM

is that have complete chapter?anyone have complete chapter?let share

heyram · #9 (**permalink**) 25-08-2007, 11:59 AM

How to download the ebook for free? which site?

heyram

zul200289 · #10 (**permalink**) 27-08-2007, 01:43 PM

haha..

beli original la oi...

tak berkat ilmu ko belajar nanti..

genzy · #11 (**permalink**) 27-08-2007, 06:28 PM

The authors are from Romania.

The Eastern European countries, e.g. Romania, Russia, Poland etc are very strong in maths, computing/programming and science.

The Google Coding Contest and topcoder contests held in USA - the Eastern Europeans beats the Americans and Western Europeans.

From the Asian side, the coders from China are the most outstanding - Google Coding Contest, topcoder contests, ACM International and other computing contests.

* topcoder.com is a USA based company.

References:
A Growing Cadre Of Code Warriors: China's young programming hotshots are gaining global attention.
http://www.topcoder.com/tc?module=St...sroom&d2=index
2007 ACM Contest Winners Announced:
Warsaw University (Poland) winning it this year and solving all of the problems. The runner-up, Tsinghua University (China)
http://it.slashdot.org/article.pl?sid=07/03/19/0148220
Computer Programmers from Shanghai Jiaotong University in China Are World Champions -- Winners of the 29th Annual ACM International Collegiate Programming Contest, Sponsored By IBM
http://www.tmcnet.com/usubmit/2005/Apr/1131800.htm

----
This year - the International Mathematical Olympiad 2007, Hanoi-Vietnam. (http://www.imo2007.edu.vn)

Who are winners? Congrats! This year, Russia is #1/93, the only team to win all golds (5)! China is #2/93, the only team to win all 4 golds (4).
Congrats to Vietnam to be #3/93 - the strongest in Asia Tenggara.
http://www.imo2007.edu.vn/index.php?...tByCountry.php

Malaysia is positioned #76/93 (never top 10)

Good try. Actually, these Malaysian participants are selected and good at maths in M'sia, than most of us.

Thailand - #14/93
Singapore - #36/93

In International Mathematical Olympiad, China team has been continuously in top 1 or 2 for than 10 years. Last year, China was #1, the only team to win all golds (5) in the 47th International Mathematical Olympiad, Slovenia 2006.

zul200289 · #12 (**permalink**) 27-08-2007, 09:12 PM

yup. IMO is really, really hard!!!

How do I know that? Because I was a participant too.

genzy · #13 (**permalink**) 27-08-2007, 11:47 PM

Quote:

Originally Posted by zul200289

yup. IMO is really, really hard!!!

How do I know that? Because I was a participant too.

Hahaha...

Glad to see the past national IMO participant here.
Which year of IMO?

ladyfiesta · #14 (**permalink**) 01-12-2007, 06:54 AM

zul is actually my little bro! heehe.. he joined olympiad when he was form 4.. which is..

1989+15 = 2004

It was in athens and i was so jealous. hahaha..
^_^

mac · #15 (**permalink**) 03-12-2007, 01:42 AM

The article is out of date. For current advice see: How To Do Search Engine Optimization (SEO) Yourself

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