Google is like the Holy Grail of marketing on the web. Rank well in
Google and your profits are pretty much set.
But there is SO MUCH bogus information out there, often coming from
the "gurus" themselves.
On January 9th, 2008, Jonathan Leger is releasing a new f.ree report
that completely obliterates the following myths about Google (and then
goes on to show you what DOES work):
Myth #1: Google Knows All and Sees All
Myth #2: Google Will Not Rank Duplicate Content
Myth #3: You Must Get Links From Related Subject Sites to Rank
Myth #4: Your Site Must Focus On One Subject To Rank
Myth #5: High PageRank Means Good Rankings
Myth #6: To Maintain Good Rankings, You Must Add New Content
..and..
MYTH #7: THE BIGGEST MYTH: Ranking In Google Is Hard!
The site is in pre-launch now, but if you sign up early you will get
a sample chapter full of proof and details.
I must say that I am disappointed with the contents. There's nothing new there. Everyone knows that ranking is not determined by PR alone. It's a combination of PR, contents of the linking pages, anchor text and on-page optimization.
And Google states:
Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.
Sorry, Dr Jay, but I don't see any value in that chapter.
To advanced users, STEER AWAY FROM THE eBOOK because you will only be dissapointed...most of the stuff we already know and are not new at all.
For NEWBIES, go ahead and read a bit.....but of course, you can also gain a LOT MORE INFO if you just go to GOOGLE...there are a lot more sites which offer more in-depth info...for free.