Hi Everyone,

Suppose you're working for a travel company in Taiwan. As SEO expert of the company, you're expected to launch a keyword discovery campaign to win the following:

1. More Targeted Traffic,
2. Higher Search Engine Ranking,

Here's the question: What are the steps you're going to take?

I invite everyone who knows anything about "Search Engine Marketing" to participate and help others get great ideas for doing so.

Best wishes,

..........

Well, one week's passed and I've not seen anyone posting any reply to this thread. I'm a bit surprised. Anyway, I start by what I think could be the initial step and would like to see what you've got to say.

----------

I will start first by determining what the niche market of the travel company is and trigger my keyword research based on that.

Then, ... you tell me what ....

well try making it seo friendly.more keywords.,more efficiency,less unrelated info.well mine got 1st rank on google for free rapidshare password!

... thanks for the comments ... also I'm happy for your first position in Google. Well done!

-----------------------------

So, based on what you've mentioned, we should have some content and make it more seo friendly and relevant. Right? So, considering your suggestions, from the beginning, the steps will be like:

1. Finding the niche market for the company,
2. Performing a keyword research to find a list of them,
3. Creating keyword-rich content for the website,
4. Keeping the relevancy in our content,
5. Optimizing the content for search engines,
6. Repeating the above steps of 3, 4 and 5 to create more relevant keyword-rich optimized content based on the list of keywords found

... Great! I'm happy we're going ahead well.

OK, Let's not forget the topic:"How to Choose Keywords!"

... Any Comments on that?

... Hey Where do you look for good keywords? Please show me some webpages or introduce some softwares that could be helpful in choosing keywords.

One example is Google Suggest: Google

As you start typing your search words, Google tells you what terms are searched by internet searchers. Check it out. It's a cool page!

Also inside Yahoo search box, you see the phrases that are usually searched by people in connection to the word you've chosen.

Try this one :
Google Adwords Keyword Tool External

__________________
Everything Blog

That's one of the best tools some suggest on the net. Thanks.

There's also another possibility:

1. Open a Google Account
2. Go to My Account page
3. Tick the website you're working on
4. Go to Webmaster Tools
5. You find the keywords mostly searched and those by which your site is found.

Note: This method could sometimes be very helpful specially when you want to know how people find your site and most of the times. Then, you can optimize more pages focused on those keywords.

the things that you referring is google sitemap...
it can be accessed directly with the below url
==>> https://www.google.com/webmasters/sitemaps
or
==>> www.google.com/webmasters/tools/

__________________
Freelance Jobs Post
Get Motivated Daily

Yes, it's called Google Webmaster Tools and sitemap is part of it.
Anyway, up to here we checked some of the free methods to gain information about the keywords that are used on search engines.

Here's the question now:
Which of those keywords do you think are better for your website? and how do you select them?

Guys, any ebook on learning this? would like to request for one if any of you got it

Hey Weilies,
I'm working on an SEO Checklist with explanations which makes SEO easy to learn for all. I've put together around 200 SEO tips. Keep checking and you'll see it when it's completed. It won't take long. Best of luck to you.

Here's what I can suggest myself:

We need to find out which keyword is the most effective for our webpage or website. In other words, the key to our keyword selection is keyword effective indicator (KEI).

Does anyone know what keyword effective indicator (KEI) mean?

- Find long tail keywords for your base keywords
- Sort it by KEI


That's it.

Well, here's what I would add myself: "Keyword Effectiveness Index/Indicator" is a criteria to measure how effective a keyword is. In other words, it indicates the result of measuring and comparing the number of daily world searches for a keyword against the number of webpages containing that particular keyword (competition).

So, when the KEI for a keyword is high, it means that there's more search for it than keyword-contained webpages. I mean you have a better chance of wining high ranking for it. Therefore, you'd better choose it.

I hope it's explained it clearly enough.